Article terminologique bilingue (Pinterest)


Pinterest — nom 

Média social où l’on peut « partager » des idées avec les autres sous forme d’images et autre contenu multimédia.
Remarque : les utilisateurs peuvent regrouper leurs publications par thèmes ; ils peuvent écrire des commentaires sur les publications des autres et ils peuvent s’abonner aux membres auxquels ils s’intéressent. Le nom « Pinterest » tire son origine de la fusion des deux mots « pin » et « interest », qui signifient respectivement « épingler » et « intérêt ».

Sources :

Zonart Communications :
[consulté le 28 mars 2017]
WPformation :
[consulté le 28 mars 2017]


A social media that allows people to share images or other types of visual content about ideas they find interesting.
Note: users can organize their content into separate topics, they can comment on each other’s posts and they can follow each other. The name “Pinterest” is a combination of the words “pin” and “interest”.


TechTarget: [consulted 28 March 2017]

TechTerms: [consulted 28 March 2017]

Image result for pinterestPinterest is a new emerging social media that has some pros and cons that are good to know so one can make the most of this website. One positive aspect of Pinterest is that it is very visual. Though all social media allow users to share images and videos, yet what is unique with Pinterest is that visual content must be part of everything that we post. Users (pinners) can share content directly on Pinterest or they can simply add a pin button to their browser that will allow them to pin any interesting image or video they come across on other websites. The fact that Pinterest is visually driven makes it a very attractive and efficient platform for sharing information in an interactive way. However, the downside to this point is that, depending on the digital media we use, some images or videos may take very long to upload and sometimes they will not work at all. Thus, unless one uses a computer, he or she may not be able to use all the functionalities of this website. Another great advantage to using Pinterest is how this social media allows people and especially businesses to market their products and services in a way that is not easy to match. Indeed, every time one pins an image of an item they like, the original website of that image will automatically be added to it, which people can visit by clicking on it. As a consequence, many websites have seen a huge rise in their web traffic thanks to Pinterest. According to Mashable[1], for instance, has received more traffic from Pinterest than from Facebook and Twitter combined. Always according to that same source, has seen an increase in its web traffic by 6,000% thanks to Pinterest. These examples show that Pinterest can be very beneficial to businesses. However the less advantageous side of this point is that not all businesses can benefit from Pinterest, since the vast majority of pinners are women. Thus, for example, hardware stores or car manufacturers may not necessarily score a huge success on this website.

[1] Mashable:
[consulted 28 March 2017].

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